The Customer Excellence Enterprise: Creating Customers for Life
16 Apr 2025
Keynote Theater 1
Consistently delivering exceptional experiences at enterprise and global scale can no longer be a nice-to-have -- it's a must-have that requires structural and systemic change at the DNA level. Introducing "(3 > 2)", the new success formula for Experiential Commerce and the key to competing and winning in 3 dimensions (Brand + Product + Experience) rather than competing in 2 dimensions (Brand + Product) alone.
