Vinay Parmer

Vinay Parmar is a seasoned business leader with three decades of experience driving transformational change across diverse industries. Renowned for his strategic vision and hands-on approach, Vinay has consistently delivered exceptional results by unlocking the commercial power of customer experience.

His career journey spans leadership roles from the frontline to the C-suite, where he has shaped and executed strategies that turn transactional interactions into deep loyalty, advocacy, and sustainable growth. Notably, as a former C-level executive, Vinay led National Express from a 2-star to a 4.5-star rating, demonstrating his expertise in building trust and driving customer loyalty.

Vinay’s approach combines practical experience with strategic insight, challenging conventional thinking and inspiring innovative solutions. He believes that exceptional customer experiences are born from authentic connections, emotional engagement, and consistent delivery across every touchpoint. Recognised as one of the top 50 CX influencers globally, Vinay’s thought leadership is grounded in the belief that every moment matters.

Today, Vinay advises executive leaders on embedding customer loyalty into core business strategy, using his unique blend of storytelling, strategic foresight, and commercial acumen. His work continues to inspire organisations to rethink how they engage, serve, and retain customers in an ever-evolving marketplace.